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Business Mitigation Case Study - Prepare, Survive, Thrive (December 2015) 

Business Resources Collaborative Final Report 2015

Central Corridor Business Survey (October 2012) The BRC partnered with Wilder Research to conduct a survey about the services and strategies to mitigate business losses during construction of the Central Corridor Light Rail. This study conducted surveys in person and over the phone with owners and managers of 201 businesses on the route of the Central Corridor Light Rail between March and June 2012. This survey is intended to help understand the types of assistance and mitigation efforts businesses utilized, the effectiveness of these efforts, the ways assistance can be improved, and lessons or knowledge to inform similar projects in the future.

Ready For Rail is a Corridor-wide initiative to help small businesses prepare now to survive construction and thrive when the line is complete. More than 1,500 business and property owners along the line received Ready for Rail packets available in five languages. Along with project contacts, construction schedules and parking information, the materials provide business owners with links to support services, loan programs and business consultants available through BRC members.

Discover CCLRT. The Discover Central Corridor campaign is a "buy local" initiative started by the St. Paul Chamber of Commerce that encourages Corridor businesses to adopt common branding and build awareness through social media and traditional marketing tactics. The Midway Chamber of Commerce supplements the branding program with a grassroots marketing plan and tools available at the Discover Central Corridor website.

Social media. Facebook, Twitter and mobile phone applications provide business owners a timely, low-cost way to stay in touch with customers. In addition to the Discover CCLRT Facebook page and Twitter account, we encourage businesses to take advantage of these tools themselves to interact directly with customers. 

Central Corridor Perks Card. Businesses along the Corridor offer discounts or other specials through the perks card available free at participating merchants. Businesses and consumers can join the program from the Perks Card site.

Lunch on the Avenue. The Midway Chamber of Commerce has put together an ongoing lunch series for Midway members every other Thursday noon at a selected location along University Avenue. For information on upcoming locations, check out the Lunch on the Avenue Facebook page.